Monday, 27 April 2015

Final video link 


https://www.youtube.com/watch?v=LbHLSIiDNiI





Evaluation


In my evaluation I like the concept and thought of the video I have produced, however i feel that i could of produced it at a better quality because i feel it is too blurry. I did want the blurry effect because in the videos produced by Brand nu they use a blur effect throughout the videos. What i could of done better was the quality of the video as well I feel that within the video I could of made it bolder and stand out more in sections of the video to give that edge because I feel that theres no spark in the video.  Looking at the videos they produced and the posters of the west end Radim Malinic produced inspired me to do something with light because what inspired Malinic to produce the posters was the neon lights and the glitz and glamour of the west end. I produced a creative video from the inspiration of Radim's work because i didn't get a reply from the company and i really enjoyed the designs they produced for the west end, because they are immnesley detailed and glamourous. The point of my video is to show the interchanging and how much the lights change with the colour of lights in the west end to the brightness and dullness of the lights.




Reference 

https://www.youtube.com/watch?v=KTC0zCzt2uk

This is the music link I've used throughout my video.
Brand Nu videos 



PART-TIME HEROES - DONE
                              Official music video. Directed by Radim Malinic. DOP by Ben Edwards. Produced by Brand Nu

http://www.brandnu.co.uk/work/video/part-time-heroes-music-video-direction-by-brand-nu/ 



APRIL RELAUNCH
teaser trailer to Promo, directed and produced by Brand Nu.

http://www.brandnu.co.uk/work/video/website-teaser-promo-animated-video/



BOOK #3
promo stop-motion video. DOP: Jelly London. Directed by Radim Malinic

http://www.brandnu.co.uk/work/video/book-three-by-brand-nu-promo-video/ 



Thursday, 2 April 2015

Mintlet - Multicurrency Pre-paid MasterCard 
Branding, design and packaging project for Mintlet. A card that acts like an extension of your wallet, only letting you spend money that you have. A favourite with travellers around the world, replacing travellers cheques and headaches when you lose them.
Branding is based on travels, the main M crest provides references to rolling hills, settings or rising sun, filled to the brim with optimism and general joy for life. 





The West End Show


For his first self-intitiated solo show, graphic designer and illustrator Radim Malinic has taken the multifarious, vibrant and frequently taxing area of London’s West End as his inspiration.

'I wanted to do something that was different, conceptual and intriguing - it’s a place that’s been very inspiring for me. It’s the heritage - the narrow streets, the buildings, the glitz and glamour. It’s got a heartbeat’, explains Malinic. He adds, ‘Once you look behind the history it’s got an enormous amount of legacy. People now take the area for its face value, it's a place to go shopping and getting annoyed by huge crowds at Leicester Square.’

The show, cleverly titled West End show, will present ten posters, each dedicated to one West End area, such as Soho, Covent Garden and Fitzrovia. The ornate, bold designs capture the vibrancy of the area, with a healthy smattering of the gaudy neon and glittering lights that festoon its streets.
Each poster also features an 8 line poetry, also written by Malinic, that provide a context for the area and the design. The Holborn poster was influenced by Malinic’s discovery that the current Sainsbury’s site in the area was once a beautiful restaurant, with the visuals referencing to its logo. ‘It used to see so much fun and it so sociable’, he says. ‘Now it’s a concrete building with huge glass windows - there doesn’t seem to be much laughter there any more. Just a line of self-checkout and mist of orange bags’

The project proved quite a leap from the usual commercial illustration projects that Malinic usually works on. ‘I wanted to do something with a lot of substance that really stood out’, he says. ‘Graphic design should have a purpose. It was more challenging than I thought -  a self-initiated brief creates interesting benchmarks for self-critique. ’















The west end videos

http://www.brandnu.co.uk/work/video/the-west-end-show-animated-titles/

THE WEST END SHOW
Animated titles for gallery show by Brand Nu. Directed by Radim Malinic. Animation: Alex Donne-Johnson. Music: Part Time Heroes



http://www.brandnu.co.uk/work/video/the-west-end-show-teaser-trailer/ 

THE WEST END SHOW
teaser trailer for gallery show by Brand nu. Directed by Radim Malinic, DOP: Nathalie Gordon, music: Part Time heroes / wah wah 45s


What interested me in these videos was how bold and vibrant the lights was in the videos. The neon lights and glitz of glamour of the overpowering lights around the west end making it come alive. I like in the teaser video that the lights in the video is out of focus given an interesting effect of light then go in focus on the light. 




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Question 


 Your work is free flowing, imaginative and colourful. what gives you that edge from every other designer.
Brandnu work





















Brandnu Typography work











About Brandnu



Brand Nu™ is led by Radim Malinic, award winning art director, illustrator and graphic designer based in London.

Radim Malinic has firmly established himself as one of the most successful commercial illustrators and designers working today. His work is renowned worldwide for its innovation, passion and attention to intricate detail.



Brandnu clients 



CLIENT LIST

AGENCIES

BBH
Brothers & Sister
Leo Burnett
McCann Erikson - 
Nitrogen Health 
Ogilvy & Mather (CA)
Publicis 
Saatchi & Saatchi (Aus)
The Foundry (Australia)
UsTWO 
VCCP 
WWAV Rapp Collins

 
BRANDS
Acer 
Acura
Axe / Lynx
Bacardi Canada
Blossom Hill
Cadbury
Dell
EcoBank
Experian
Fuze / Coca Cola Haagen Dazs 
Heineken
Malibu
Mini Cooper
National Lottery
O2
Orange
Playstation / FirstPlay 
QV 
Seven Skies
Toni & Guy
Xbox 360

 
CHARITIES
Macmillan Cancer Support
Little Big Africa 
WWF UK

CLIENT LIST cont.

ORGANISATIONS
Art Council England 
BBC South
Bitter & Twisted
Central St. Martins
Devry University Houston - Experian
Harrods
Mischon De Reya
Morton College Chicago
National Geographic 
Solent University
St. Lawrence College (CA) 
The London Film Museum
Warner Brothers
PUBLISHERS
Advanced Photoshop
Best Health
Exchange
Computer Arts Magazine
iPad Magazine
Marie Claire
My Weekly Magazine
Penguin Books
Raw Magazine
Readers Digest
.net magazine

RECORD LABELS
SyCo Entertainment
Cinematic Label
Laceywood Records
Ministry of Sound
Mr. Bongo Records 
Shack Music Records 
Sony RCA
Soul Heaven Records