Final video link 

https://www.youtube.com/watch?v=LbHLSIiDNiI





Evaluation


In my evaluation I like the concept and thought of the video I have produced, however i feel that i could of produced it at a better quality because i feel it is too blurry. I did want the blurry effect because in the videos produced by Brand nu they use a blur effect throughout the videos. What i could of done better was the quality of the video as well I feel that within the video I could of made it bolder and stand out more in sections of the video to give that edge because I feel that theres no spark in the video.  Looking at the videos they produced and the posters of the west end Radim Malinic produced inspired me to do something with light because what inspired Malinic to produce the posters was the neon lights and the glitz and glamour of the west end. I produced a creative video from the inspiration of Radim's work because i didn't get a reply from the company and i really enjoyed the designs they produced for the west end, because they are immnesley detailed and glamourous. The point of my video is to show the interchanging and how much the lights change with the colour of lights in the west end to the brightness and dullness of the lights.




Reference 

https://www.youtube.com/watch?v=KTC0zCzt2uk

This is the music link I've used throughout my video.

Brand Nu videos 

PART-TIME HEROES - DONE

                              Official music video. Directed by Radim Malinic. DOP by Ben Edwards. Produced by Brand Nu

http://www.brandnu.co.uk/work/video/part-time-heroes-music-video-direction-by-brand-nu/ 

APRIL RELAUNCH

teaser trailer to Promo, directed and produced by Brand Nu.

http://www.brandnu.co.uk/work/video/website-teaser-promo-animated-video/

BOOK #3

promo stop-motion video. DOP: Jelly London. Directed by Radim Malinic

http://www.brandnu.co.uk/work/video/book-three-by-brand-nu-promo-video/ 

Mintlet - Multicurrency Pre-paid MasterCard 

Branding, design and packaging project for Mintlet. A card that acts like an extension of your wallet, only letting you spend money that you have. A favourite with travellers around the world, replacing travellers cheques and headaches when you lose them.

Branding is based on travels, the main M crest provides references to rolling hills, settings or rising sun, filled to the brim with optimism and general joy for life. 

The West End Show

For his first self-intitiated solo show, graphic designer and illustrator Radim Malinic has taken the multifarious, vibrant and frequently taxing area of London’s West End as his inspiration.

'I wanted to do something that was different, conceptual and intriguing - it’s a place that’s been very inspiring for me. It’s the heritage - the narrow streets, the buildings, the glitz and glamour. It’s got a heartbeat’, explains Malinic. He adds, ‘Once you look behind the history it’s got an enormous amount of legacy. People now take the area for its face value, it's a place to go shopping and getting annoyed by huge crowds at Leicester Square.’

The show, cleverly titled West End show, will present ten posters, each dedicated to one West End area, such as Soho, Covent Garden and Fitzrovia. The ornate, bold designs capture the vibrancy of the area, with a healthy smattering of the gaudy neon and glittering lights that festoon its streets.
Each poster also features an 8 line poetry, also written by Malinic, that provide a context for the area and the design. The Holborn poster was influenced by Malinic’s discovery that the current Sainsbury’s site in the area was once a beautiful restaurant, with the visuals referencing to its logo. ‘It used to see so much fun and it so sociable’, he says. ‘Now it’s a concrete building with huge glass windows - there doesn’t seem to be much laughter there any more. Just a line of self-checkout and mist of orange bags’

The project proved quite a leap from the usual commercial illustration projects that Malinic usually works on. ‘I wanted to do something with a lot of substance that really stood out’, he says. ‘Graphic design should have a purpose. It was more challenging than I thought -  a self-initiated brief creates interesting benchmarks for self-critique. ’

The west end videos

http://www.brandnu.co.uk/work/video/the-west-end-show-animated-titles/

THE WEST END SHOW

Animated titles for gallery show by Brand Nu. Directed by Radim Malinic. Animation: Alex Donne-Johnson. Music: Part Time Heroes

http://www.brandnu.co.uk/work/video/the-west-end-show-teaser-trailer/ 

THE WEST END SHOW

teaser trailer for gallery show by Brand nu. Directed by Radim Malinic, DOP: Nathalie Gordon, music: Part Time heroes / wah wah 45s

What interested me in these videos was how bold and vibrant the lights was in the videos. The neon lights and glitz of glamour of the overpowering lights around the west end making it come alive. I like in the teaser video that the lights in the video is out of focus given an interesting effect of light then go in focus on the light. 

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Question 

 Your work is free flowing, imaginative and colourful. what gives you that edge from every other designer.